Aer Lingus reveals updated brand design

The new Aer Lingus livery on an Airbus A320. Photo: © David J Hennigan

Irish flag carrier Aer Lingus has today unveiled a new aircraft livery and updated brand identity.

The new look

Gone is the iconic green top to the full length of the aircraft, in favour of an all white fuselage with a teal coloured tail sash and engines with bright green shamrock and accent. Aer Lingus has said that its expanding fleet will be completely repainted by 2021. So far, two of Aer Lingus’ 50 aircraft have been repainted to launch the new branding, an Airbus A330-300 (EI-EDY) from the long haul fleet and Airbus A320 (EI-CVA) from the short haul fleet.

Aer Lingus’ previous livery on an Airbus A320. Photo: © Marco Blume / IFN

Aer Lingus operates an all Airbus fleet, with an additional nine A350-900 and 14 A321LR on order. The A330 EI-EDY will operate its first commercial flight wearing its new livery on 18th January as EI105 from Dublin to New York JFK.

I’m delighted to present our brand refresh, which comes 20 years after Aer Lingus last invested in new brand livery, and reflects our position as a modern airline.
We have evolved from an Irish airline that flies internationally to an international airline that is proud to be Irish. In addition to the new brand identity and livery, we will also unveil a new uniform later this year and will welcome new A321LRs aircraft to our growing fleet.Sean Doyle, CEO of Aer Lingus

There is a growing trend in the industry for all-white liveries with a simple tail motif. The new livery has been criticised by some, claiming that it’s too similar to other airline’s liveries. Particular attention has been paid to Aer Lingus’ parent company, IAG’s other airlines: Iberia and Level, which feature very similar liveries.