United Airlines unveils new livery

United Airlines new livery on a Boeing 737-800. Photo: © United Airlines

United Airlines has revealed a new, updated livery this Wednesday at an event in Chicago, Illinois. Following a barrage of leaks of images of the first aircraft, a Boeing 737-800 registration N37267, the airline had released a video on Twitter a day earlier, already revealing an insight into the painting process.

Oscar Munoz, CEO of the US legacy carrier, announced a livery refresh on 8th March, stating “It’s an evolution not a revolution“.

At today’s unveiling event, Munoz said “This new livery summarises and symbolises what the spirit of United is all about, making our values visible to the world.

The new livery features an updated colour pallet of varying shades of blue, and the gold has been dropped. Along with the ‘Dreamliner’ cheat line and new, large Billboard style ‘UNITED’ titles across the side of the fuselage. The engines are now blue, like in the previous Tulip livery from 2004 to 2011, and winglets will be all blue, removing the gold cheat line. The nose of the aircraft now includes the line “Connecting People. Uniting the world.”

Details of the updated livery. Image: © United Airlines

This is the first update to United’s livery since the airline inherited Continental’s livery following the two airlines’ merger in 2011. Subsequently, the straight cheat line of gold separating the white fuselage top with the grey belly, was updated in 2012 with the first delivery of its Boeing 787-8 Dreamliner, which inherited a wavy line, reminiscent of the Boeing house livery on the 787. However, this livery style was only applied to The Boeing 787 and 737 MAX fleets of United Airlines.

Read more: In December last year, Minneapolis-based Sun Country Airlines introduced a new livery.