Embraer passenger aircraft division to be integrated into Boeing brand

An Embraer E190-E2. E2 is the latest aircraft family by the Brazilian manufacturer. Photo: © Embraer

American aircraft maker Boeing has announced that Embraer’s passenger aircraft division will be integrated into the global Boeing brand.

The Brazilian manufacturer for regional jets will change its branding to “Boeing Brasil – Commercial”, dropping the iconic Embraer name.

This comes after Boeing had acquired 80% of Embraer’s commercial passenger aircraft division for US $4.2 billion. The deal was first announced at Farnborough Airshow in July 2018 and, after some controversies, approved by the Brazilian government in January this year.

It is not yet known whether Boeing and Embraer will rebrand the regional jet families which are being built in Brazil. The aircraft are still named the E-Jet and E2-Jet families, with “E” standing for Embraer Regional Jet (ERJ). When asked by International Flight Network in July 2018, representatives of Boeing and Embraer did not give any details on a possible renaming of Embraer’s aircraft lineup and stated that no decision has been made at that point in time.

Embraer will stay as a company name for the manufacturer’s business and military jets, as well as defence products.

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